Anya Hindmarchâ??s trendy “I am Not A Plastic Bag” design makes enormous gains in popularity, which sold out of London stores just hours after being released. The aim of the design is simple â?? to encourage people not to use plastic carrier bags. The simple bag has become a symbol of ethical intent – and a very fashionable one at that.
The popularity of this bag should be proof that consumers are willing and excited to have some non-plastic reusable alternatives. Hindmarch told the media: “I hate the idea of making the environment trendy, but you need to make it cool and then it becomes a habit.”
We are now pleased to see all kinds of reusable bags step into the market and become a focus. Bag manufacturers have sensed this trend and making actions.
Reusable Fabric Options – No More Plastic Bag
String bag: This bag is completely lightweight yet able to carry a lot of groceries. The best thing about it is its ability to stretch, so just when you think youâ??ve fit all that, you can still throw in that last stuff. Meanwhile, the problem with the string bag is its lack of structure when loading and also the perception that it could be unsanitary, especially when it comes to food.
Lightweight Nylon: The cool thing about this alternative is that it fits in with the current system for bagging groceries at the check-out counter. It is a more durable but still lightweight material compared to the plastic bag. But again it lacks structure when loading.
Heavy Duty Nylon: This bag is made to last a lifetime. Tote bag often made of this heavy nylon. It resembles a traditional paper grocery bag with some added handles; it stands nicely on its own for easy packing. However with that durability and quality of materials come a not-so-compact package. It folds similarly to a paper grocery bag.
Each of them has its advantages and disadvantages. The thing is, they all have the potential to save thousands of throw away PGBs from plastic bags.
Supplementary to Typical Leather Handbag or Designer Bag
At first blush, the trend of reusable shopping bags would seem at odds with the explosive growth of high-end handbags. But it turns out that some consumers are eager to walk around with a $1,000 Coach purse on one arm and the Coach shopping bag it came in on the other.
Until recently, high-priced, top-of-the-line imported handbags were a status symbol. But today, designer goods have flooded the market, are no longer as exclusive as they once were. Every woman needs a leather handbag or a designer bag, but they also need a practical bag, such as a tote bag or shopping bag for holding many stuff that their leather bag canâ??t handle, such as A4 document, a cup of coffee, lunch box, some big accessoriesâ?¦
For example, last summer in 2007, many women in china are choosing straw bags for their reasonable price, their suitability for the summer season, and the possibility of matching them up with many different styles. The best of all, it is nature and reusable.
Pattern and Style Choice
Environmental friendly people want to be associated and seen with natural fabric bags. Available in soft and natural hues, some bags ooze class and concern. Multicolored patchwork bags, printed bags, embroidered and embossed bags are everyone’s favorite.
In bag related trade shows, lots of design elements and latest fashion trend is revealed. Certain bags are cute, featuring a corsage, embroidered beads, or braided ribbons as decoration, while others are more flashy, featuring rhinestones, of are inspired by classic Asian styles, with wooden beads or sea shells. There are bags for all outfits and occasions. Some women at fireworks festivals and other summer events this year prefer carrying straw bags. Some bags can be paired with dresses for a softer, more feminine look, but they also go will with slightly mannish short-sleeved jackets and pants sets and suits. Anyway, versatility is an appeal.
Popular Items – Straw Bag, Tote Bag in Green Design
Tote Shopping Bag – Big and Practical
Big is the fashion. Bags get bigger with cooler weather because you have more to carry (umbrellas, wraps, hats). Nearly every woman has at least one tote bag, whether itâ??s for a day at the beach, a picnic, browsing at the flea market or just a day at the mall. After all, a good tote bag is very popular – an absolutely indispensable item. Because canvas tote bags come in a variety of designs and styles, you can match them with coordinating sandals, a t-shirt, gym clothes, or your favorite dress. You can make a bold fashion statement with these versatile bags. Tote bags can replace traditional plastic and paper shopping bags. After you use the tote bags for groceries, fold them and place them near the door so you can pick them up next time on your way.
Straw Fashion
Straw handbags combine colorful and funky designs with the latest trends for natural looks and environment-friendly statements, carrying a unique appeal to consumers. Compared to the conventional leather and fabric handbags, they are much lighter. The use of natural grass also fits in with the trend for environmental protection, while many handbags even come as “natural” straw to accentuate their appeal – and probably even enhance health requirements for the product.
Trend or Demand for Future Reusable Bag Industry
The reusable bag is still the bag of choice for most occasions under the prevailing theme about environment protection. So people would strive to make it better, and the solution should be a bag that is, (I mean many kinds of bag suited to different occasions):
1 Easily folded flat, both for storage at the checkout counter and for refolding for the return journey;
2 Relatively inexpensive to produce, so the supermarket and grocery stores would use it in greater amount not worrying about their cost control.
3 Made of durable, sustainable materials that give the bag structure but also keep it lightweight;
4 Easy to carry, possibly in different configurations (traditional handles, over the shoulder, etc);
5 Has an appropriate strategy for end-of-life disposal when it is finally properly disposed of after a lifetime of good use.
6 Not only durable and long lasting, but also attractive, comfortable and classy.
The last point means that the reusable bags can also be connected to â??fashionâ?. When you think of the â??Iâ??m not a plastic bagâ? craze though many western countries recently.
Alluring Business Potential for Reusable Bags in this Eco-friendly Market Atmosphere
Use of recyclable and reusable bags has now been promoted as a lifestyle. In cities like New York, Chicago and Los Angeles, customers have begun treating eco-friendly bags such as nylon bag as an indispensable accessory that can be reused for weeks, even months, to carry laundry to the cleaners, books to the beach or lunch to the office.
These bags are the most popular choice for both corporate as well as personal gifting. So stores or manufacturers, sensing a marketing opportunity, are racing to a heated competition to make the most durable, fashionable reusable bags. From upscale emporiums to midprice chains, retailers are investing millions of dollars in new flourishes like plastic-coated paper and heavy fabric cord handles.
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